The Internet is vast with millions of new web sites being added weekly- How do you stand out in this crowd?
This is topic we are going to address in this article. An data
of which is crucial for your Internet success.
The answer is rather simple - To build the crowd smaller!
It is easier to stand out in a small crowd than a big crowd! Therefore you need to get away from the crowd and go to your niche! On the Internet this translates into building and selling
your website onlyfor a small section of the Internet (your niche) and not to people (the big crowd).
Is Niche the identical
as Small?
People generally confuse niche with small, whether or not it is dependsonyour target sell
, but generally speaking I would say niche means smaller not necessarily small.For example
films.
Films covers a large area but is in itself still a niche on the Internet. We might
divide the films theme into areas(sub niches)like Hollywood films,British films, Foreign language films, black and white films, Laurel and Hardy films. All of these are in themselves niche areas-- but not small,and could be
divided even further. For example we might
divide foreigm language films into French,French film Catherine Deneuve, German etc.
Why Make our Target Market Smaller?
The answer to this involves a basic knowledge on how all the people search for understanding, products or services. On the Internet they normally go to a search engine and type in a query films. What would you expect if you entered this query at Google?
